A new group of meme stocks is making noise — DNUT, OPEN, RKLB, and KSS — and they’re not just rising on Reddit chatter. Behind the scenes, a gamma squeeze may be fueling the rally.
If you’re seeing big moves with no big news, this might be why.
What HappenedThe so-called “DORK” stocks have surged over the past few days.
DNUT (Krispy Kreme) popped as analysts flagged international expansion.
OPEN (Opendoor) surged on housing chatter and social media buzz.
RKLB (Rocket Lab) caught fire after a government contract update.
KSS (Kohl’s) jumped amid buyout rumors and bullish option flow.
But earnings didn’t drive it. There were no game-changing announcements. What did show up? … A spike in short-dated call option activity.
❗When enough traders load up on bullish options, market makers step in — not to speculate, but to hedge. That means buying the underlying stock. And that buying can push prices higher… which triggers more hedging… and more buying.
Translation:The stock isn’t moving because it “should.” ❗It’s moving because of positioning pressure.

Why It MattersThis is what’s known as a gamma squeeze — and it’s all mechanics. Prices go vertical because of how the options market is structured, not because the companies are suddenly worth more.

These moves are often short-lived. The moment the buying pressure cools off, prices can unwind — fast.
Here’s what smart traders are watching:→ Are call volumes still rising, or slowing?→ Is the price action supported by volume?→ Are we nearing technical resistance levels?
If volume stalls or prices reverse on strength, the squeeze could be running out of steam.
The LessonA gamma squeeze is a chain reaction — not a trend. It’s driven by dealer hedging, not investor conviction. And while it can create massive upside in a short window, it often ends just as sharply.
If you're jumping in, know the setup:
What’s driving the move?
How long can it last?
What happens when the unwind starts?
Bottom Line:Momentum is fun — until the music stops. Know what’s pushing the price before you follow it.